Big helper
Co-creation, Graphic design, UX/UI design, 3D modeling
2022
My Role:
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-Big logo design
-Big Ideation card design
-UX/UI Design
About
This assignment in the class I worked on with Fiat Tongrod, Dom, and Shima Daiani was to create a design that can help CCBP (Cincinnati Cohort Biomarker Program) by identifying the pain points through interview, research, and co-creation research.
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Our system helps with research testing and patient retention through well-being.
Research
We start our project by exploring articles on biomarkers in dementia patients and examining caregivers' social media. We categorize our findings and compile key research questions and topics for further investigation
The interview of the patients
We then conduct observational research on the researcher and patient at work. A member of our team interviews the researcher to gain insight. During this time, we discovered that engaging and maintaining contact with patients is difficult. We also discovered that, while monetary incentives are appreciated, most participants felt that the ability to participate in research for future generations is more rewarding.
Findings and pain points
Based on the interview and research, we summarize insights and created key findings and paint points.
Data analysis
We create an emotional map to understand the pain points and key takeaways of both patients and researchers throughout the journey, helping us identify initial design opportunities.
Concept ideation
From primary and secondary research, we identified various opportunities for further development.
BIG GAME: A Roleplay Co-creation Game
After conducting initial research, we hold a co-creation session with the researcher. We design a role-playing card game called BIG (Biomarkers Ideation Game), played by researchers and designers. Through the game, participants generate 34 ideas, which are then evaluated using a voting system.
Each round, a player receives a patient background, a caregiver background, a scenario, and an ideation card. They have 10 minutes to write down their ideas before everyone votes for the best one.
Why it was successful:
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Players from CCBP found it fun and engaging.
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A total of 32 ideas were generated.
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Some ideas were valuable for all stakeholders.
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The voting system effectively identified the best ideas and helped validate our approach.
Why it wasn’t successful:
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We initially planned for more players and ideas.
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We expected our classmates to participate, but they didn’t.
Feasibility Mapping
We then map ideas from the co-creation game into a feasibility map. Here we evaluate the bestpossible solution for the final concept.
We analyze all concepts during our research and determine that a physical incentive is preferable to a monetary one. As a result, we design the BIG button as an incentive for participants. This button serves as a simple input device with overlay software, enabling patients to navigate the digital platform more comfortably.